Mariam K

YouTube shorts

Mariam K is a YouTuber with a medium-sized following. She creates content about her hair, makeup, and “storytimes”. While her hair content has historically garnered the most engagement, we wanted to promote her other content so that she was not stuck in the hair space.

Strategy

We agreed to create three shorts based on one long-form video she had already uploaded about the conditions working at an unnamed steakhouse.

  • Topics: From her original video, I took out three stories that could serve as standalone shorts (ones that do not require a ton of context to understand). I edited the short to draw in viewers within the first few seconds and provided the necessary context by adding a text at the top to tell viewers what the short was about. I kept the amount of shorts to only three as to not spoil everything in the original video.

  • Captions: Captions are essential to reach a large number of people who watch short-form videos without sound. They’re also important for accessibility purposes. When creating shorts, I made sure to that the captions are small enough to fit into the screen without being cut off by the UI elements on the side and bottom.

Shorts

Below are the three shorts that I created for Mariam (click on each to see the full video).